LinkedIn is the most popular B2B platform in the world. LinkedIn users include business owners, key decision makers, top level executives, various department heads, junior executives and job seekers. This is why it is important to know benefits of LinkedIn ads for Business owners and marketers.
Having highly professional users on the LinkedIn platform is not the only benefit you can get but there are various other benefits which you can leverage to flourish your business with LinkedIn Ads.
Let’s look at 5 Benefits of LinkedIn Ads:
1. Leveraging a Huge Set of Professional Audience:
LinkedIn is not a platform of entertainment or sharing a bunch of photographers. People join LinkedIn with a focused mindset to portray themselves as Business Owners, Professional, Find a suitable Job, creating & promoting business opportunities and connecting with professional & skilled people around the world.
LinkedIn has a family of 760 million users, out of which around 40% of users access and engage on LinkedIn on a daily basis. LinkedIn serves around 260 million active users monthly.
2. Higher Accuracy in Targeting Audience:
LinkedIn users are more likely to have correct and updated information in comparison to other social media platforms. People using LinkedIn frequently update their Position, Company and Person information to get updated in front of the professional world.
82% of B2B marketers achieve greater success in comparison to other social media platforms. While you set up a LinkedIn Ad you can choose from various factors like position, size of company, location, degree and etc. to target your potential customer. This results in high accuracy and ROI for your ad campaign.
3. Unique Ad Types to Attract & Engage Customers:
Along with a Text, Images and Video Ads LinkedIn offers some of unique Ads types such as Sponsored Content, Sponsored InMail, Conversation Ad, Dynamic Ad and Lead Generation Ad.
Each ad type has its unique motive and benefits. As per your business & ads goals you can choose out of a variety of ad formats on LinkedIn. Sponsored InMail is the most popular format among all which allows you to reach directly into your targeted audience message box. Dynamic ad provides personalized experience to users based on their profile.
4. High Conversation Rates:
If we compare with other platforms such as Facebook & Google their standard conversion ratio is 2%. While HubSpot in their study found that LinkedIn provides a lead at around 6% conversation ratio, which is 3x more than other platforms.
Using LinkedIn ads in a right and strategic way can provide significantly greater results than any other social media platforms. LinkedIn also putting efforts by delivering ads to only active users on the platforms and creating various algorithms to increase accuracy of ads.
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5. Flexible & Budget Friendly:
LinkedIn ads are also budget friendly and flexible in nature. You can start with LinkedIn advertising from a $10/daily budget. In case your ad campaign uses Cost per Click (CPC) or cost-per-thousand-impressions (CPM) bidding strategy then you can start a bidding from $2.
You can choose out of various bidding strategies, ad types and formats, duration and what not which provides flexibility to design your ad campaign with ease. Initially you can experiment and identify what is working and what is not working for your ad campaign.
LinkedIn advertisements can definitely deliver great results with high accuracy and better conversation ratio if it is implemented strategically. Think of advertising your products or services on LinkedIn today.
If you don’t want to do the complex work then we can help you to strategies and design your LinkedIn Ad campaign for you. Reach out to our team with your business goals to achieve better results on LinkedIn.
